Ceva Animal Health, manufacturer of the leading behaviour products ADAPTIL and FELIWAY, is running its popular Pet Anxiety Month in March.
The nationwide campaign, which is in its second consecutive year, will raise awareness of pet anxieties amongst pet owners and highlight what can be done to help anxious pets. This can include professional help from a trainer or behaviourist, speaking to other pet owners to share thoughts and advice, teaching family and friends to help underpin any training regime put in place and utilising products alongside behavioural and training support.
It will be backed by a hard-hitting PR and advertising campaign, upweighted digital spend and a social media initiative. Ceva has also launched a marketing pack to support the campaign and promote Pet Anxiety Awareness Month and the steps that can be taken to help pets. The pack, which is available upon request, will include eye-catching bunting, wall displays, posters, leaflets and vouchers for gifts for pet owners.
Abigail King, senior product manager for ADAPTIL and FELIWAY at Ceva knows only too well how anxiety can affect a pet, as her three-year-old Schnauzer, Teddy, is nervous and struggles in certain situations, such as people coming to visit the house. She details their story in a short video which covers the issues that they have on a day-to-day basis and the calming support that Teddy receives from his ADAPTIL Calm On-the-Go Collar which helps him feel better, particularly during training. She also demonstrates her passion for her job by helping other people whose pets suffer from anxiety.
“It is widely known that humans suffer from anxieties, but pets do too with 82 percent of dogs and 89 percent of cats reported to be scared of something,” comments Abigail King at Ceva. “It is therefore important that we educate pet owners on the signs of stress and the help and support that they can give to their pets. Pet Anxiety Month will get people talking and we want people to know that there are products out there to support pets and that help is at hand to get the right advice, which is extremely important.”
During Pet Awareness Month, Ceva is encouraging owners to share their real-life stories of pets that suffer with anxiety on Instagram and Facebook.