The PharmPet Co partners with Procanicare to become first online stockist - Veterinary Practice
Your browser is out-of-date!

Update your browser to view this website correctly. Update my browser now


The PharmPet Co partners with Procanicare to become first online stockist

The first “for dogs, from dogs” healthy digestive supplement in the UK will launch on the online veterinary pharmacy and pet supplies site in September

Online veterinary pharmacy and pet supplies website, The PharmPet Co, has partnered with the UK’s first “for dogs, from dogs” healthy digestive supplement range to become the first online stockist of its innovative GI support products.

Procanicare is the latest product to be launched on The PharmPet Co, joining popular brands such as Frontline, Adaptil and Pet Head. The PharmPet Co launched in April 2020 in the midst of lockdown in the UK and it has continued to supply pet owners with essential prescription medication, toys and treats throughout.

Procanicare from Animalcare is the first bacterial GI support product to be developed from the intestinal bacteria of healthy dogs, delivering three live strains of canine specific Lactobacillus bacteria to support gut health, digestion and overall well being. In scientific studies, Lactobacillus bacteria in Procanicare were proven to improve stool consistency in dogs, enhance wellbeing and reduce “bad” bacteria while helping a dog’s own “good” bacteria to grow.

The PharmPet Co will launch the product on its website with a 25% off RRP promotion. In addition, customers will be eligible for free delivery when they buy two or more Procanicare products.

Phil Younger, co-founder of The PharmPet Co, said: “We’re pleased to be partnering with the Procanicare brand as we continue to build and diversify our offering to pet owners in the UK. We’re a relatively new business so it’s great to be the first online supplier of such an innovative and effective range for dogs.

“Maintaining a healthy gut is an essential part of supporting dogs and their general well being. One in two dogs have needed to have their diets changed during COVID, so it’s important that they are receiving effective supplements to ensure they remain comfortable and healthy.

“As lockdown has eased across the UK, people are beginning to spend more and more time away from home after a long period of time spent with our dog’s at home. Post-lockdown separation anxiety will impact many of our pets, and healthy digestion supplements can go a long way to support our dogs and their well being during difficult times.”

The three live strains of Lactobacillus found in Procanicare were carefully selected after a series of studies isolated the most appropriate species for commercial use from the intestinal microbiome of healthy dogs.

Dr Shea Beasley, product development manager at Vetcare Ltd was involved in the development of Procanicare and has seen its success in other countries. Dr Beasley said:

‘’The strains of Lactobacillus found in Procanicare have been commercially available in Scandinavia for two years now. It has achieved great success, with Scandinavian vets frequently recommending it in situations where the gastrointestinal microbiota can become unstable. This can include following antibiotic use and in stressful situations such as travelling and kennelling, as well as when supporting the intestinal microbiome is particularly important, such as during pregnancy and lactation.’’

From prescriptions from your vet to products that keep your pets happy and healthy, The PharmPet Co offers a wide range of treatments, food and toys for dogs, cats, horses and small pets.

Find out more on their website.

Veterinary Practice

Improve Veterinary Practice (part of the Improve International Group) is an online knowledge and information hub for veterinary professionals across all specialties. It provides reliable, useful and interesting content, written by expert authors and covering small animal, large animal, exotics, equine and practice management
sectors of the veterinary surgeon and nursing professions.

Improve Veterinary Practice also offers a subscription-based membership, offering CPD courses and much more for the whole veterinary community.

Improve Veterinary Practice exists to inspire and inform your day-to-day work, and enable your ongoing professional development.

More from this author

Have you heard about our
IVP Membership?

A wide range of veterinary CPD and resources by leading veterinary professionals.

Stress-free CPD tracking and certification, you’ll wonder how you coped without it.

Discover more