BETA
Feed Awareness Week is back – running for a third time – earlier in the year
than usual but with the same mission, to dispel feeding myths and grow
nutritional knowledge. This popular campaign will take place from 27 March to 4
April, just as spring arrives and the competition season begins to unfold.
The
initiative, designed to help sort fact from fiction, will reach out to the
nation’s horse owners and carers with a huge helping of trustworthy tips and
guidance from qualified equine nutritionists.
BETA
member retailers and manufacturers have joined forces to help the trade
association drive home important feed-related messages and encourage greater
customer engagement. All those signed up to the scheme are listed on a
dedicated page on the BETA website and have been provided with Feed
Awareness Week-branded promotional merchandise to flag up their participation.
All who
take part – BETA trade and retail members – are invited to enter the campaign’s
new Social Media Competition, which showcases and celebrates the roll-out of
successful strategies throughout the week. The judges will focus on original
content, attractive graphics and videos – and follower engagement. This digital
initiative replaces the In-Store Display Competition run in previous years.
“We
are delighted to welcome this important campaign back once again following a
challenging year that resulted in its postponement in 2020,” said BETA
executive director Claire Williams. “It offers retailers and feed and
supplement manufacturers a brilliant opportunity to work together to promote
the importance of sound nutritional advice.
“By
focusing on good feed practice and helping consumers to make more informed
choices when it comes to buying their feed and supplements, the campaign will
play a powerful role in raising awareness of equine nutritional welfare.”
The
week is supported by leading equestrian organisations such as the British Horse
Society, the Pony Club, British Eventing, British Riding Clubs and the Great
Horses for Health UK Relay, as well as some of the sport’s most famous
competition riders.
BETA
retail and trade members are invited to follow and engage with Feed Awareness
Week on Facebook or Instagram using the #BFAW21 hashtag.
