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Ceva launches new fireworks marketing materials and webinar

Ceva launches new range of marketing materials to raise awareness of how to support cats and dogs during the fireworks season

Ceva Animal Health, manufacturer of the leading veterinary behavioural products ADAPTIL and FELIWAY, has launched an eye-catching, new range of marketing materials to raise awareness of how to support cats and dogs during the fireworks season.

Designed to encourage pet owners to talk to veterinary professionals about how they can look after their pets while fireworks are going off, the range of materials consists of a leaflet, waiting room wall display materials and a window sticker. 

Each item features the strapline “Provide them with a bubble of calm this fireworks season” and they highlight the benefits of pheromone support with ADAPTIL Calm Home Diffuser and FELIWAY Optimum Diffuser alongside the use of preventative measures to keep pets calm and safe while fireworks are going off. This includes the use of Ceva’s ThunderShirt range of calming coats that naturally help reduce anxiety in pets. To order the firework marketing materials vet practices can contact their local Ceva territory manager or email Ceva.

Ceva will be running its popular “build a den” fireworks competition throughout October to encourage veterinary practices to utilise the fireworks waiting room wall display materials to decorate their waiting rooms and demonstrate to clients how to build a den to calm and reassure dogs during the firework festivities. Veterinary professionals can post pictures of the dens and waiting room displays on the Adaptil Facebook page throughout October. The top 10 veterinary practice waiting room dens and displays will win a luxury chocolate hamper and there will be a £200 national prize.

To further support cats and dogs through the firework season, Ceva is hosting a fireworks CPD webinar presented by clinical animal behaviourist and veterinary nurse, Caroline Clark.  Entitled “Helping dogs and cats through the fireworks season in the aftermath of lockdown”, the hour long webinar will cover top tips on helping pets to cope with firework fears, as well as an overview of how lockdowns have affected the emotional sensitivities of pets and how this may show during the firework season. You can view the webinar, here.

Abigail King, senior behaviour product manager at Ceva Animal Health, comments: “Our extensive marketing support in the run up to the fireworks season will help ensure that our range of behavioural products, which include ADAPTIL, FELIWAY and the ThunderShirt collection of calming coats, are front of mind while talking to clients about helping pets with firework fears.”

A pet owner offer will be available in the run up to the firework season to further promote Ceva’s range of behavioural products. For every ADAPTIL Calm Home Diffuser, FELIWAY Optimum Diffuser, FELIWAY Classic Diffuser or ADAPTIL Calm On-the-Go Collar purchased, owners will receive a free refill or spray.

For further information, or to request items from the fireworks marketing pack, vet practices can contact their local Ceva territory manager or email Ceva.

Veterinary Practice

Veterinary Practice is an online knowledge and information hub for veterinary professionals across all specialties. It provides reliable, useful and interesting content, written by expert authors and covering small animal, large animal, equine and practice management sectors of the veterinary surgeon and nursing professions.


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