On Thursday 8 September, Hill’s Pet Nutrition today announces the roll out of its pioneering new ActiveBiome+ technology to its Science Plan Perfect Digestion range.
This major step change means the revolutionary range, clinically proven to rapidly nourish pets’ unique gut microbiome to tackle gastrointestinal issues in both cats and dogs, is now available as part of Hill’s wellness product line, and not limited to a prescription diet.
With diarrhoea, vomiting and constipation the top three pet health conditions searched online and GI issues among the most common problems veterinarians see, this new fibre blend has been described as a major scientific breakthrough by the biology-based nutrition provider, developed following four years of research and more than 10,000 microbiome samples.
Recognising the pivotal role that the right nutrition plays in influencing the overall health and wellbeing of pets, ActivBiome+ is formulated with optimal levels of proprietary prebiotics to release gut nourishing compounds that support digestive health and overall well-being while supporting beneficial gut bacteria for a healthy gut microbiome balance.
Fi Marjoram, Hill’s Pet Nutrition, UK and Republic of Ireland, said: “We know that nutrition can have an enormous impact on the health and well-being of pets, as well as their overall quality of life. Each and every nutrient has a purpose, which is why we have spent years developing this life-changing product.
“With a long list of potential triggers for gastrointestinal problems, they can be difficult to diagnose and treat, often resulting in prolonged pain for the pet and distress for the owner. By offering ActiveBiome+ as part of our Science Plan Perfect Digestion range we can ultimately support those pets that are prone to occasional digestive health issues and symptoms but do not require veterinary intervention and improve their overall health and well-being in as little as seven days. This technology is truly a ground-breaking product, and we’re delighted it is going to be more readily available to clients.”
The Science Plan Perfect Digestion ActivBiome+ range is available in both dry and wet varieties, in chicken flavour. For more information, please get in touch with your Hill’s representative.
