A total of 100,000 meals has been donated to shelters and pets in need, thanks to Hill’s Pet Nutrition’s successful first #MissionForeverFriend campaign, created to support local shelters and help pets find their forever homes.
Thanks to the overwhelming support of pet parents and animal lovers from 17 countries across the UK, Europe and Russia, Hill’s, a global leader in premium pet nutrition, met the 100,000 meal donation goal one week before the completion of the month-long programme in April 2021.
To help achieve the donation goal, Hill’s asked pet parents and animal lovers to snap and share a photo of their pet using #MissionForeverFriend on Instagram and Facebook to trigger a donation to one of 257 participating partner shelters across Europe, including UK-based Raystead Centre for Animal Welfare and Wood Green – The Animal’s Charity.
Michael Unsworth, Hill’s Vet Affairs Manager, UK and Republic of Ireland said: “We’re thrilled by the excitement and engagement around the first #MissionForeverFriend programme, and feel that it demonstrates the true passion and love for pets held in all our hearts. Hill’s is committed to our ongoing efforts to support shelters through providing quality nutrition so we can help transform the lives of all pets and ensure they find the loving and lasting homes they deserve.”
In addition to posting a picture of their furry friend, pet owners were also able to snap a picture of their pet using a virtual pet bandana filter as a fun way to show their support. This was used more than 100,000 times across social media posts during the campaign.
The #MissionForeverFriend campaign is an extension of the brand’s 365 day-a-year commitment to helping shelter pets. Through the Hill’s Food, Shelter and Love programme, more than 11 million shelter pets have been able to find their forever homes, and since its inception, the initiative has provided more than 235 million € in food and partnered with over 1,000 shelters worldwide.
This summer, Hill’s will continue raising awareness and supporting pets in need through the Food, Shelter and Love programme. To learn more about #MissionForeverFriend and ways you can make a difference in the lives of shelter pets throughout the year, visit the website.