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Vets4Pets launches landmark listening project to tackle profession’s challenges

Vets4Pets launches Project Listen, a landmark campaign aimed to help improve the profession by inspiring change

Vets4Pets, one of the UK’s largest employers in the veterinary sector, launches a landmark campaign, Project Listen, to help inspire change to improve the profession.

The campaign seeks views from all those working across the veterinary sector to understand the workplace challenges, motivations and experiences they face every day and specifically what they can do to lead positive change in the sector.

Its findings will be published in a freely-available and independently-authored report.

Jane Balmain, chief operating officer at Vets4Pets, said: “The last 18 months have been indescribably tough for everyone, not least the veterinary practice teams. Soaring levels of pet ownership coupled with recruitment challenges have meant that an already-stretched profession has been almost brought to its knees.

“As a profession, you’ve always put pets first. But now it’s time to also concentrate on you – the vets, nurses and support teams that make up our beloved sector. We want to hear how you’re feeling and give you the power to help us make change.

“By launching this sector-wide survey, we’re kick-starting a vital conversation to protect the well-being of vet teams and the future of the profession. We believe that, by sharing experiences openly and honestly from all corners of the sector, we can come together to bring about the much-needed changes to ensure it remains an attractive, long-term career option.”

The survey, which runs from today until 16 November 2021, can be completed on the Project Listen website. Respondents will remain anonymous and no data will be collected via the survey.

Veterinary Practice

Veterinary Practice is an online knowledge and information hub for veterinary professionals across all specialties. It provides reliable, useful and interesting content, written by expert authors and covering small animal, large animal, equine and practice management sectors of the veterinary surgeon and nursing professions.


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