Davies Veterinary Specialists, owned by Linnaeus and part of the Mars family of businesses, is one of just a few sites in the UK selected for the Mars Petcare ecosystem pet food packaging recycling pilot.
Visitors to the veterinary centre, as well as those working at the practice, will be encouraged to dispose of any flexible plastic pet food packaging in recycling collection boxes on site.
These can then be used to create pet-related items such as dog kennels and cat hideaways.
The flexible plastic pet food packaging includes pouches, sachets, food bags and soft plastics, along with packaging from treats.
It is hoped the recycling initiative can prevent thousands of kilogrammes of pet food packaging being sent to landfill.
Flexible plastics are not currently recyclable through curbside recycling in the UK due to limitations in infrastructure, although it is expected this may change from 2027 in select locations.
Davies already holds a Green award from Investors in the Environment (iEE), the highest accolade bestowed by the organisation, for its eco-friendly work.
Ben Orton, hospital director at Davies, said: “It is very exciting to have been chosen to participate in this plastic pet food packaging recycling pilot.
“The environmental and social benefits of avoiding plastic packaging being sent to landfill and incineration are huge, so we will do our best to encourage clients and staff working at Davies to recycle any flexible plastic pet food packaging that they have used.”
The pet food packaging pilot scheme runs until June, after which it will be assessed on its effectiveness in collecting packaging and whether it should be scaled up across more Linnaeus-owned sites or if an alternative approach to recycling will be pursued.