Veterinary charity RCVS Knowledge has introduced its new brand identity, which strengthens its commitment to evidence-based veterinary medicine (EBVM) and quality improvement (QI) in the veterinary professions.
The aim of this brand development is to support the profession in enhancing the quality of veterinary care.
Established in 1958 as the Royal College of Veterinary Surgeons Trust, RCVS Knowledge initially focused on managing the RCVS Library, archives and historical collections.
Over time, its work has expanded into the pioneering areas of EBVM and QI, making it a leading organisation in the veterinary profession.
With a focus on improved accessibility, the RCVS Knowledge brand and digital estate underwent rigorous testing to meet AA standards in the WCAG (Web Content Accessibility Guidelines 2.1).
This ensures RCVS Knowledge resources are readily available to all users and reflects the charity’s commitment to inclusivity.
The goal is to enable everyone to engage with RCVS Knowledge, access their resources and contribute to the advancement of EBVM and QI in the veterinary field.
The brand has been meticulously crafted to convey professionalism and modernity, fostering trust and credibility among key stakeholders, including veterinary teams, donors, and partners.
This trust is crucial for promoting the adoption of EBVM and QI practices, as well as attracting the necessary resources and partnerships to expand RCVS Knowledge’s impact.
The logo maintains the iconic ‘K’ surrounded by a spotlight, symbolising RCVS Knowledge’s analytical, evidence-based approach.
The purple colour, representing RCVS Knowledge, has been adjusted to a deeper, more accessible shade, while new orange and blue colours have been added to the charity’s palette.
RCVS Knowledge collaborated with key veterinary stakeholders in developing the brand, positioning the charity to learn from the past, thrive in the present, and advance the future of veterinary care.
Chris Gush, executive director at RCVS Knowledge said: “We were already distinctive and accessible, but as an organisation, we strive for continuous improvement.
“The changes we have made ensure maximum accessibility, which is very important to us.”
“Our revitalised brand represents positive change and demonstrates our ongoing evolution and innovation.
“We aim to inspire veterinary teams and stakeholders to explore new ways of enhancing their practice by incorporating EBVM and QI in their work.
“By aligning our brand with our strategic mission to advance EBVM and QI, we are well-equipped to facilitate the cultural shift toward these principles and raise the standard of veterinary care effectively.
“We are an approachable organisation at the heart of our professions, dedicated to advancing the quality of veterinary care. Our refreshed brand empowers us to fulfil our mission more effectively.”
