Veterinary communication expert to share tips on client-friendly conversations about pet obesity in webinar - Veterinary Practice
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Veterinary communication expert to share tips on client-friendly conversations about pet obesity in webinar

Purina Institute has invited veterinary communication expert Dr Jason Cole to discuss understanding client communication and readiness to change during conversations on pet obesity

A free live webinar delivered by veterinary communication expert Dr Jason Coe, DVM, PhD, is set to take place on Thursday 2 March at 6 pm GMT.

All members of the veterinary team are encouraged to register for the Purina Institute event to watch live or access a recording at a later date.

The session will help veterinary professionals assess a client’s readiness to change and to adapt their communication strategies and messages to achieve better patient outcomes.

Registration is available online.  

Conversations around pet obesity can be difficult to manage and a better outcome for the pet can only be achieved by changing pet owner behaviour.

Understanding the client’s perspective is critical to the acceptance of pet weight management plans.

In this hour-long session, Jason Coe will explain the five stages of client readiness to change and how best to support them through this process.

Dr Jason Coe is a professor at the Ontario Veterinary College in Guelph, Ontario, Canada and has been studying the role of interpersonal communications on the outcomes of veterinary care since 2008, publishing over 100 peer-reviewed papers.

He is internationally recognised for his insights into leadership in veterinary communications, primary-care veterinary education and the human-animal relationship. 

Daniel Rodes Moltó (Purina Institute) believes that communication with the pet owner is an increasingly important part of the veterinarian’s role.

“Veterinary education focuses on the needs of the pet – we learn about anatomy, pathology, nutrition and more,” explains Daniel. “However, the ability or willingness of the owner to comply with our recommendations is required for our interventions to be successful – whether that is following post-op care plans, giving prescribed medications or feeding the right diet.

“It is only relatively recently that we have begun to develop evidence-led strategies that help us better understand, motivate and support pet owners.”

“We’re excited to be able to offer this fascinating webinar on communication and pet obesity, which we feel will also deliver learning that can be applied in many different scenarios where we are required to have client conversations that enable everyone to work together to improve the lives of pets.”

More information is available at online.  

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