The Royal College of Veterinary Surgeons Council has welcomed the public rollout of an updated brand and visual identity for the College, having approved the outcome of a strategic brand review in June.
Announcing the launch, RCVS President Tim Parkin said: “The aim of our brand review was to make it easier for people to understand our purpose and the unique role we have as a Royal College that regulates.
“Our new strapline – ‘Inspiring confidence in veterinary care’ – looks to maintain animal health and welfare at our heart and to connect veterinary professionals and animal owners to that purpose.
“I’m delighted to see our new livery now in place around this fantastic new building, along with a number of different artworks that illustrate the College’s heritage and impact on society, and reflect all those with whom, and on whose behalf, we work.”
The College’s new look is modern in feel, but features a shield device based on the original coat of arms granted to the RCVS in 1844, a nod to its long history and heritage.
Updates to its overall visual identity include new logos, iconography, typography and colours, although the main blue and gold will remain. These elements, used together but in different ways to reflect the College’s different initiatives, will help to make it easier for people to recognise, understand and access the College’s services, and provide flexibility for any future changes.
Meanwhile, updated imagery and a new series of icons enable the College to reflect the many different species that veterinary professionals care for, the diversity of the professionals themselves, and the varied fields they work in.
The full rollout will take place over the coming months, with the design approach also applied to the College’s other key initiatives – RCVS Academy later this year and RCVS Mind Matters in 2026 – providing a suite of immediately recognisable logos. Branding for the Practice Standards Scheme (PSS) will remain unchanged at least until after the current PSS review has concluded.
RCVS CEO Lizzie Lockett, said: “Our previous look and feel had been in place for over 14 years and had served us well, but the modern, largely digital, communications landscape has evolved significantly in that time.
“We now also undertake a wider range of activities and initiatives and, against the current backdrop of the Competition and Markets Authority review and potential legislative reform, we may need to adapt to further changes ahead.
“It is therefore essential that our visual identity remains fit for purpose now and flexible for the way we work, both now and in the future.”
